Event Highlight 01
FIFA World Cup 2026Collect the national teams · the app's peak month
Home screen takeover
Collect your team
Prize reveal
10,937
137% of target
participants, against a goal of 8,000
0.19% of Israeli adults · ≈ 485K at U.S. scale
92,500
+813%
installs in May, versus April
1.6% of Israeli adults · ≈ 4.1M at U.S. scale
38,400
+1,314%
sign-ups - 42% of everyone who installed
0.65% of Israeli adults · ≈ 1.7M at U.S. scale
106,200
+214%
monthly active users at the peak
1.8% of Israeli adults · ≈ 4.7M at U.S. scale
U.S.-scale figures index Israel's ~5.9M adults (18+) against the ~262M U.S. adult population - a 44× factor.
Event Highlight 02
Coca-Cola DinerHangar 11, Tel Aviv · March 25-27
Home screen takeover
In-app registration flow
Story announcement
16.5K
unique users sent from the app to ticketing
0.28% of Israeli adults · ≈ 730K at U.S. scale
15K
QR scans at the Diner store on site
0.25% of Israeli adults · ≈ 670K at U.S. scale
12.5K
came back into the app after scanning
0.21% of Israeli adults · ≈ 555K at U.S. scale
1.1K
new installs, 91% of them completed sign-up
0.02% of Israeli adults · ≈ 49K at U.S. scale
5.7K
gift-shop purchases following the event
0.10% of Israeli adults · ≈ 253K at U.S. scale
The Shift
From an Entertainment App to a Useful One
Current version
Entertainment and experience
A tool for building brand image and desirability among target audiences - experience, play and excitement.
→
Updated version
A useful, everyday tool
A practical tool that elevates the drinking experience and shapes consumer behavior. A stronger connection to the product.
App Tour
The Engagement MeterFilling the monthly bottle
●The consumer does not see a dry number count - they feel exciting progress
●A refreshing cycle - the meter resets on the 1st of every month, creating competition and interest
●Curiosity by design - exclusive reward tiers appear locked, pushing consumers to keep going
●A range of actions - not just content: code scanning, sharing and games
App Tour
VibezA first: in-app event ticketing
An innovative capability no beverage app in the market offers - buying tickets
to Coca-Cola events end to end, without ever leaving the app
to Coca-Cola events end to end, without ever leaving the app
1
Arriving through an opportunity
Winning an opportunity or completing dedicated content leads to the purchase
2
Purchase inside the app
A full ticket-buying experience for brand events
3
A digital wallet for the brand
Tickets live in the personal area with a QR code for entry - the app becomes the key to the event
App Tour
The Story ExperienceSocial-native content, natively in the app
A new content model for the app: the brand's social feed flows in
on its own, in a format consumers already know
on its own, in a format consumers already know
Connected to every social asset
Fully connected to the brand's social channels - one content source, presence everywhere
Content arrives on its own
Everything posted on social appears in the app automatically - zero extra production effort
Rewarded with engagement
Every story view counts toward the user's engagement meter
From broadcast to two-way
Polls, quizzes and votes inside the story turn content into a conversation - and into first-party insight
App Tour
The "My Drinks" Area
Where digital meets the physical world - the only area where the caps mechanic remains
●Buying drinks and redeeming directly at the branded vending machines
●Buying Coca-Cola products with convenience-store partners (am:pm / Alonit)
●Enter the product code from the purchase - and receive caps as a reward