Event Highlight 01
FIFA World Cup 2026Collect the national teams · the app's peak month
Home screen takeover
Collect your team
Prize reveal
10,937
137% of target
participants, against a goal of 8,000
92,500
+813%
installs in May, versus April
38,400
+1,314%
sign-ups - 42% of everyone who installed
106,200
+214%
monthly active users at the peak
Event Highlight 02
Coca-Cola DinerHangar 11, Tel Aviv · March 25-27
Home screen takeover
In-app registration flow
Story announcement
16.5K
unique users sent from the app to ticketing
15K
QR scans at the Diner store on site
12.5K
came back into the app after scanning
1.1K
new installs, 91% of them completed sign-up
5.7K
gift-shop purchases following the event
The Shift
From an Entertainment App to a Useful One
Current version
Entertainment and experience
A tool for building brand image and desirability among target audiences - experience, play and excitement.
→
Updated version
A useful, everyday tool
A practical tool that elevates the drinking experience and shapes consumer behavior. A stronger connection to the product.
App Tour
The Engagement MeterFilling the monthly bottle
●The consumer does not see a dry number count - they feel exciting progress
●A refreshing cycle - the meter resets on the 1st of every month, creating competition and interest
●Curiosity by design - exclusive reward tiers appear locked, pushing consumers to keep going
●A range of actions - not just content: code scanning, sharing and games
App Tour
VibezEvent tickets
Buying tickets to Coca-Cola events inside the app - without ever leaving it
1
Arriving through an opportunity
Winning an opportunity or completing dedicated content leads to the purchase
2
Purchase inside the app
A full ticket-buying experience for brand events
3
Tickets in the personal area
Purchased tickets are stored in the personal area - including a QR code for entry
App Tour
The Story Experience
The brand's social feed inside the app
Connected to every social asset
Fully connected to the brand's social channels - one content source, presence everywhere
Content arrives on its own
Everything posted on social appears in the app automatically
Rewarded with engagement
Every story view counts toward the user's engagement meter
A live conversation with consumers
Polls, quizzes and votes inside the story - a two-way conversation that deepens the relationship
App Tour
The "My Drinks" Area
Where digital meets the physical world - the only area where the caps mechanic remains
●Buying drinks and redeeming directly at the branded vending machines
●Buying Coca-Cola products with convenience-store partners (am:pm / Alonit)
●Enter the product code from the purchase - and receive caps as a reward